What is the 5th year Brand Design Project?
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The Brand Design Project sets the pace for our 5th year.
To obtain their Artistic Director diploma in brand strategy and design, the 5th year of the Intuit Lab School prepare individually during their year their Brand Design Project (BOP). Throughout the seminars, our students progress in an educational way to go through each step of the realization of their project. But what does a BDP consist of?
It is about bringing an analysis and reflection around a brand, its identity, its values and its global communication strategy, summarized in a Brand book. In response to a problem to be resolved, the BDP must present the solutions to be implemented to develop the visual identity, the brand language, the promise, and the tools and means of communication.
From their research on the brand in order to understand its DNA and identify its challenges, our students must extract proposals for improvement to be presented in a clear and structured project. Followed at each stage of the realization of their BDP, our students present in May their work in front of an internal assessment jury before going ahead an external final jury in June, composed of high-level communication professionals: CEO, Creative Director, Senior Artistic Director.
Through this rich and comprehensive work, our students mobilize their knowledge learned during the training and thus put showcasing their abilities and skills. It is also a way for them to put themselves in the shoes of the designer, the artistic director,… professions in which they will learn to assert themselves.
Some examples of our former students Céline Limousin for IKEA, Romane Ruskone for the UN and the 2021 class with Camille Giret for Alaska and Cindy Pradat for Kapla who made their presentation remotely:
