What is the 5th year Brand Design Project?

To earn their Art Director diploma in brand strategy and design, fifth-year students at Intuit Lab School individually prepare their Brand Design Project (BDP) throughout the year. Through a series of seminars, our students progress pedagogically, guiding them through each stage of their project's completion. But what exactly is a BDP?

The aim is to provide an analysis and reflection on a brand , its identity, values, and overall communication strategy, summarized in a Brand Book . In response to a problem to be solved, the Brand Book must present solutions to be implemented to evolve the visual identity, brand language , promise, and communication tools and methods.

From their research on the brand to understand its DNA and identify its challenges, our students must derive proposals for improvement to be presented in a clear and structured project . Monitored at each stage of the creation of their Brand Development Project, our students present their work in May to an internal review jury before presenting it to a final external jury in June, composed of high-level communication professionals: CEO, Creative Director, Senior Art Director.

Through this comprehensive and enriching project, our students apply the knowledge they have acquired during their training, showcasing their abilities and skills . It also allows them to experience the roles of designers, art directors, and other professionals in which they will learn to excel.

Some examples of our former students Céline Limousin for IKEA, Romane Ruskone for the UN and the 2021 class with Camille Giret for Alaska and Cindy Pradat for Kapla who made their presentation remotely: