Visual communication design
 

Communication design Visual Communication
Design

A complete program to become an Artistic Director in visual communication

Technology and design together are leading the world through its most fundamental transformation. In interlocking multicultural markets, in an age of unparalleled accessibility to data, the ability to convey messages creatively, visually and universally understandable has become a powerful tool for sharing and communication.

This visual communication plays an important role in the development of our choices. This program trains students to infuse words and images with life and meaning, so as to convince, educate, entertain or inform.

Our students leave the program prepared for a variety of design careers such as art direction, digital design, branding, typography, advertising, illustration, communication, graphic design and a host of other specializations. creative.

training

Masterclasses

Internships in France but also internationally (Asia, Europe and America) to gain real-world experience
exchanges

International workshops

Led by professionals from around the world, questioning the challenges of multicultural creative design
international exchange

Exchange program

One semester on our 5 campuses around the world, or in our 17 partner universities

PROGRAM

Technology and design together are leading the world through its most fundamental transformation, and at the center of this is the design of communication.

Year 1 - Preparatory class

Fundamentals studies

The first year allows the student to build his fundamental bases: how to observe, frame, compose, tell, but also to discover himself, and little by little to organize himself to make his passion a profession. The student will discover and build his creativity, for his entire professional life.

Analytical drawing + Perspective + Sketch technique + Live model + Exterior drawing + Color + Creativity + Illustration + Volume + Social networks & Web uses + Photography + Narration and story telling + Methodology & Personal project

Year 2

deepening

During this second year, the students confirm their learning of the basic elements of visual and graphic communication: the articulation of text and image. The student explores three main axes: the conceptual approach, technical learning and the graphic dimension.

Graphic design and methodology - Typography - Layout - Computer graphics - Editorial design - Branding - Photography - Illustration - Live model drawing - Storyboard - Media mix - Design history - Oral and written expression - General culture / Sociology - Creative stimulation - Press cartoon - Introduction to digital design - 3D / Virtual reality - Network & Web management - Digital culture - Production methodology - English - Introductory workshops to improvisation practices - Methodology & Personal project

Intership

1 months minimum

From the 2nd year, students of the Intuit Lab School are able to offer their services to companies or agencies. This first experience gives students insight into creative careers and visual communication processes.

Year 3

Improvement

The student deepens the courses covered in year 1 & 2 of the Bachelor cycle. His choice of path is confirmed and specifically oriented towards the Visual Communication Design path. It integrates the transition from aesthetics to relevant, masters story-telling, and the main idea in form.

Typography + Graphic design + Advertising creation + Branding + Artistic direction + Packaging design + Computer graphics + Research notebook + Data visualization + Marketing + Design thinking + E-reputation & Personal Branding + Printing techniques + English + Entrepreneurship - rights & statutes

University exchange or internship

Semester 1 (4th year) / 4 months minimum

A real test of knowledge is carried out during the first semester of the 4th year, either during an internship in France or abroad, or during an international exchange in one of our 17 partner universities.

Year 4

Confirmation and mastery

This first year of the master's degree focuses on the integration of economic realities and the professional context in his personal creative process. The student confirms skills in graphic design and creation but also in marketing and strategy.

Editorial design + Manufacturing and publishing techniques + Packaging + Computer graphics + Visual identity + Brand design + Marketing + Strategic planning + Brand content + Design Thinking + Retail design + Advertising creation + Design-writing + DA / photography + Project management + Digital Strategy + Collected data + Semiology + Entrepreneurship + stress management and public speaking.

Year 5

Professionalization

A work-study year in a company where the student puts into practice the skills acquired. The Master in Artistic Direction trains in the intervention in communication and in global design, by familiarizing oneself with the concept of brand strategy (Brand Strategy).

Branding / Brand + Creative direction + Digital artistic direction + Strategies / Consulting (publishing & digital) + Project management + Monitoring / News management + Artificial intelligence and collected data + Semiology + Marketing + Sociology + Serious game + IoT + Public speaking + stress management.


ADMISSIONS

How to join the Intuit Lab School?

All application files are submitted to the admissions committee.

Each candidate is received for an admission interview and must present their work and achievements.

Required level : Baccalaureate all series.

  1. Online Application form
  2. Interview with presentation of a work file for evaluation