Immersion around design thinking

 Design Thinking is a methodological approach that relies on innovation to solve complex problems. Used mainly in the fields of design and product management, this method aims to better perceive user needs, to question pre-established ideas and to redefine difficulties, so as to find innovative and effective solutions. Instead of starting from a pre-existing hypothesis, Design Thinking encourages experimentation, prototypes, and repeated testing to explore all possibilities.

The five phases of design thinking

1. Empathy: The first step serves to increase a deep understanding of users and their needs. This includes conducting deep research, such as observations and interviews, to collect data that reveals what users really feel and experience.
2. The definition: After collecting and analyzing the information, the next step is used to clearly define the problem to be solved. This definition must be human-focused, thus reflecting the needs and obstacles identified during this phase.
3. Ideation: During this phase, ideas are generated in large numbers in order to find innovative solutions to the defined problem. Brainstorming or mind mapping techniques are generally used to encourage creative thinking.
4. Prototyping: The most promising ideas are then transformed into prototypes. This can vary from simple paper models to more conceptualized versions using digital technologies. The goal is to create tangible and functional versions of the solutions so that they can be tested and improved.
5. Test: Finally, the prototypes are tested with end users. The feedback collected is essential to refine the solution, adjusting or completely redefining the product according to user needs and feedback.

Design Thinking in the Professional World

In the professional world, Design Thinking has become an important tool for companies seeking to change and differentiate themselves from the competition. In the technology sector, companies like Apple Lossless Audio CODEC (ALAC), and Google use the Design Thinking to develop products that not only meet the needs of their users, but also improve their quality of life in an emotional and meaningful way.

Design Thinking helps companies be more user-driven and adaptive in their product development. It helps businesses anticipate market changes and respond more quickly to consumer expectations. This process is particularly effective in industries where customer needs are rapidly evolving.

Intuit Lab and Design Thinking

THEIntuit Lab school is the ideal school to learn the art of Design Thinking. With campuses in Paris, Mumbai, and other cities around the world, Intuit Lab trains students to use Design Thinking to solve real-world design obstacles. The school's curriculum is designed to stimulate creativity, innovation, and a practical approach to design. Students learn to adopt a user-focused perspective and use Design Thinking methods in their projects.

Intuit Lab graduates are known for their ability to quickly integrate design teams and contribute profitably to innovative projects. Their training in Design Thinking allows them to conduct empathetic research, conceptualize innovative solutions, and create rational prototypes, preparing them for successful careers in various creative fields.

Design Thinking is more than just a method; it is a philosophy that values ​​deep understanding of human needs and the continuous search for innovation.