ALTERNATING MASTER CYCLE Master 2 - 5th year

The aim of this training is to give future artistic directors the necessary assets to succeed in their professional life and to evolve rapidly.

Among these assets, teamwork, strategic vision, brand awareness, the ability to analyze a given problem, the ability to clearly present a job, in French as well as in English ...

The pedagogy is based on the simulation of real cases on which the students work in teams, generally divided according to their specialties. They develop individual responsibility through the End of Studies Project which is presented to a jury of professionals. A creative red thread over the year makes it possible to receive all kinds of speakers on a global societal subject.

RNCP CERTIFIED MASTER LEVEL 7 - BAC+5 LEVEL*

Artistic Director in Brand Strategy and Design

For more information on the title

training duration

462 hours over 12 months

Monthly rhythm

3 weeks in a company,
1 week at school

Hourly volume

42 hours per seminar, 7 hours per day.

2 Master

Fundamentals

During this last year, the students work on concrete projects each month. The fundamental courses are at 20%, which marks a real specialization with their business orientation. They move from responding to a need to anticipating a need. While preserving a creative approach, they integrate a strategic and entrepreneurial approach.

2 Master

Objectives / Purposes

- Design and management of an innovative brand strategy

- Conception of a communication and brand design project with the creative teams

- Management of the realization of a prototype of an interactive design product (UX / UI design)

- Realization of a graphic and video animation project (motion design)

- Realization of a graphic project for print and digital publishing

2 Master

Opportunities

Opportunities for the RNCP Level 7 diploma:
- Artistic Director in advertising agency
- Artistic Director in a design agency
- Artistic Director in corporate agency
- Artistic Director in a digital agency
- Artistic Director in event agency
- Art director in integrated design studio (company)
- Creative Director
-Motion Designer
- UX-UI designer
- Freelance entrepreneur
...

EVALUATION

Work-study contracts

Training is carried out under an apprenticeship contract or a professionalization contract.
Each work-study student has a master or tutor who gives them an overall grade.
Criteria: punctuality, autonomy, adaptability, professionalism, creativity, strategic mind, ability to work in a team.

Master Lab

These are weeks of face-to-face group work with a final presentation rated by the speakers and an external jury.
Ex: “IOTs for micro-entrepreneurs” with Orange, or “the DNA of brands” from famous people.

Internal Jury End of Year Project

The members of the internal jury assess the individual project and give a favorable or negative opinion.
Criteria: contextualization, strategy, storytelling, problematic, creative relevance and potentiality.

External jury End of year project

The individual project is presented to a jury of external professionals. The final jury is made up exclusively of high-level communication professionals: CEO, Creative Director, Senior Artistic Director. Using specifications for scoring and criteria, the jurors per trio listen to each junior's feedback on their end-of-year project.

Criteria:
- contextualization, strategy, storytelling
- design, creation means
- Oral presentation, engagement.
The jurors ask questions, discuss and following the passage of 12 juniors, they deliberate and submit their marks to the school. A representative of the school is present on each jury for the duration of the exam.

* It is imperative to follow the entire program and to validate the 5 skill blocks that constitute the RNCP title. The training cannot give rise to a reduction of the course.

Terms and times of access

The learner can join the Intuit Lab Masters cycle

Parallel admission to Masters 2 year, after having followed an initial or continuing training course with another training organization. In this case, acceptance into the master's degree is conditioned as follows:

The candidate must have validated a four-year study cycle in design: license, level 6 title or equivalent diploma, or validation of 240 ECTS credits (university license, equivalent foreign diploma, etc.).
The candidate must present his portfolio and successfully pass an oral interview during which he will argue about this work. This test is used to evaluate the candidate and verify that he has:

Mastery of typography and layout
Mastery of standard infographic software
Mastery of an editorial approach
Ability to design and create a visual identity system
Mastery of visual presentation and scenario setting
Ability to convince orally
Ability to mix digital and print media to build a cohesive system
Ability to innovate in terms of formatting and creative concepts

The admission procedure is a 2-step process ->

Eligibility: Candidates who have submitted their complete file will be invited to an admission interview within 2 weeks.
Admission: Admission requires an interview with the jury which will decide whether or not the candidate can enter the 5th year. The candidate's file will go to the pedagogical admissions committee and the announcement of the decision taken will be provided to the candidate the week following the interview.

WELCOMING PEOPLE WITH DISABILITIES

The Intuit Lab School is here to support you.

Find all the information HERE

CONTACTS

Establishment managers
Paris: Clément Derock – 01 43 57 07 75
Marseille: Yann Lacombe – 04 42 27 43 15

Admissions managers
Paris: Marianne Chaumeil – marianne.chaumeil@ecole-intuit-lab.com
Marseille: Teresa Durand – teresa.durand@ecole-intuit-lab.com

CFA Corporate Relations Managers
Marie SARDE – marie.sarde@ecole-intuit-lab.com

ALTERNATING MASTER CYCLE Master 2 - 5th year