Founders of the W agency in 1998. Which later became W Conran Design, the French branding and design agency of the Havas group.
The two men are also authors of "Ecce logo" (2011) and "Ecce Dico" (2023)

Founder of the BETC agency in 1994, she is a major figure in advertising in France. A graduate of HEC Paris and an associate professor of modern literature, she was able to combine creativity and strategy to make BETC one of the most influential agencies in the world. Mercedes Erra is also very committed to social causes, particularly in favor of parity and diversity. She holds several management positions and is often asked to share her expertise on contemporary marketing and communication issues.

She is best known for her Coline typeface, included in the collections of the National Center for Plastic Arts in 2014. A graduate in graphic design from the École nationale supérieure des arts decoratifs in Paris and specialized in typographic design at the University of Reading, In 2010, she founded the typographic foundry “A is for Fonts” in Paris. A teacher at the National Typographic Research Workshop since 2013, she also conducts research on the history of Japanese typography at INALCO. His work has earned him several accolades, including the Tokyo Type Directors Club Typographic Design Award in 2011.

Trained in graphic design at Michael Baviera, in Switzerland, Ruedi Baur created the BBV workshop in Lyon in 1983 before co-founding in 1989 the interdisciplinary network Intégral Concept and his own Intégral Ruedi Baur workshops based in Paris, Zurich and Berlin. Very involved in teaching, he coordinated the design department of the École des Beaux-Arts de Lyon between 1989 to 1996. He is now a teacher and researcher at the HEAD in Geneva, at the ENSAD Paris, in the University of Strasbourg, as well as the School of Decorative Arts in Paris within the Graphic Design / Multimedia sector.

After starting his career at Young & Rubicam in 1995, Olivier Vigneaux joined the BETC group in 2000. He joined the Euro RSCG 4D agency in 2005 as strategy director and became president of BETC digital in 2013. He is also vice-president of the Customer Marketing delegation of the AACC since 2018.

During her design studies at the School of Arts and Design in London Sylvia Vitale Rotta met the British Nick Craig, with whom she founded in 1986 Team Créatif Group which opened subsidiaries abroad and in France from the 2000s.
She is the first woman in the world of graphic design to receive the insignia of knight of the Legion of Honor. Involved in the cause of women, in 2014 she took part in “See It Be It”, an initiative launched at Cannes Lions aimed at reducing inequalities between men and women in the field of communication.

Laurent Habib, who joined Havas more than 20 years ago, successively held the positions of founding president of a group subsidiary: Euro RSCG C&O (one of the main corporate communication agencies in France), then general manager. France. In 2012, he created and managed his own agency, Babel, an independent agency originally made up of Ligaris (Corporate), Plan Créatif (Innovation and Design) and Ministry (Web & Crm) agencies. Babel, today, is an agency of 200 employees whose main clients are Haribo, SNCF, Engie, Nuxe, Sodexo, Tui, Suez, or even Paris Aéroport. Entrepreneur and personal advisor to major decision-makers, Laurent Habib is a figure in institutional communication in France. In 2017, he was named Manager of the Year by Stratégies and was elected on June 12, 2018 at the head of the AACC (Association of Communication Consulting Agencies).

Frédéric Olivennes' career is positioned around culture and the media. As a business leader, he has always been aware that content and branding are a real cultural wealth. After studying at the Sorbonne and HEC, he brilliantly worked on the communication strategy of Greenwich, M6, Radio Classique, Nostalgie, France Télévisions, and today Weborama.

A graduate of the National School of Decorative Arts, Béatrice Mariotti joined the Carré Noir design agency in 1983. Having greatly contributed to the development of the agency with the founders and traveled around the world to bring the brand loud and clear to international advertisers, today she holds the dual functions of Vice-President and Creative Director. Béatrice Mariotti has worked for the biggest national and international brands (3 Suisses, Carrefour, Franck & Fils, Le Bon Marché, Sofitel, Nestlé, Sanofi Aventis, Danone Eaux, etc.). At the same time, Béatrice is, among others, a member of the Trends Observer at Luxe Pack Monaco.

Gabriel Gaultier is one of the stars of advertising in France to whom we owe countless advertising campaigns that have become legendary. Copywriter at DDB then BETC, Gabriel Gaultier became creative director at Young & Rubicam for historical brands such as Danone, Barilla, Auchan, Quick, Milka, Maison du Café, Bel, Liebig, Orangina, Ricard, Schweppes, 1664, Kronenbourg and many others. Founder of the Leg agency (Havas) in 2002, Gabriel Gaultier left the presidency and decided to continue his advertising adventure in the food industry by creating in 2012 his own agency Jesus, which multiplied the prizes, including recently that of the Grand Prix de la outdoor communication for the famous Mikado campaign.

Creative leader of the agency, Patrick Veyssière has worked for more than 25 years in partnership with groups such as Nestlé Waters or Mondelez, he supervises and energizes the teams, makes them take a step back, invites them to surpass themselves. Its driving role helps employees to find solutions where they were not expected, to venture with a spirit of conquest in each project. Patrick cut his teeth at the Compagnie de l'Esthétique Industrielle - Raymond Loewy in Paris then created the Beautiful design agency before embarking on the Dragon Rouge adventure in 1984. It is today this spirit of challenge. and generosity that he transmits to all.

Of Indian origin, Ravi Deshpande is an essential advertising director in India. Between 2005 and 2013, he ran the Contract India agency which, under his leadership, won over 400 creative awards. He is currently the founder and director of Whyness, a multimedia communications agency.

Graphic designer of Polish origin known for his work on posters, he moved to Paris at the end of the 1980s and worked for the Théâtre national de Chaillot, the Théâtre national de la Colline or even for IRCAM (Institut de Recherche and Coordination Acoustique / Musique) and the Signature / Radio France collection. His photographic posters offer an original visual response dominated by poetry imbued with surrealism. After the publication of a monograph in 2004, it is the consecration with an exhibition dedicated to him at the Museum of Decorative Arts in 2011.

Graduated from Arts-Déco (ENSAD), he started his career in the 70s, a period he describes as “years of creativity”, in the United States and then in South Africa on transport-related projects. He joined Texas Instruments then Alcatel and Philips telephony in the 90s. He continued his career in distribution as the design director of Décathlon in 2000. He was responsible for 44 international design awards, won by the brand. Décathlon in 2008 alone. He took charge of design at Carrefour in 2009 with the mission of redefining the retailer's visual identity.

A graduate of Arts-Déco (ENSAD), he followed the teaching of Jean Widmer, François Miehe, founder of the Grapus collective, with whom he worked for two years upon entering professional life. He joined the BDDP group in 1989 and took part in the creation of one of the most important institutional communication agencies, BDDP corporate, of which he headed the creation (today TBWA corporate). In 1997, with Denis Gancel, he created the W & Cie agency (Havas Group), a communication and design agency. Very involved in the promotion of the design professions, from 2008 to 2013, he was president of the association of French Design Agencies. He is co-author, with Denis Gancel, of Ecce Logo, a book devoted to the new challenges of global brands in the XNUMXst century and of the Société des Marques.

Designer and interior architect, he graduated from the Boulle school and in art history, he started with the Franco-American designer Raymond Loewy then co-founded the Proximity subsidiary in the communication group BBDO. In 1998, he created Saguez & Partners, an independent agency, consultancy and creation in brand identity. Today it has 140 people in Paris, Nantes, São Paulo and Shanghai. "In a brand there is a mark", "A design before a drawing" ... His convictions form the common thread of his work to reconcile the aestheticism of creation with the effectiveness of a brand strategy. He received the Special Prize of the Procos Committee 2008 awarded for the first time to a designer. He is the author of the book Marques et couleurs published by Éditions du Mécène.

French artist, writer, philosopher and specialist in the analysis of all types of images, he directed the Museum of Contemporary History and the Museum of Cinema. Laurent Gervereau is president of the network of museums in Europe and director of the Institut des Images. Since 2009, he has managed the most important French-speaking portal for cultural education (in particular for image education): decryptimages.net. We owe him numerous works, including the World Dictionary of Images, Nouveau Monde éditions, 2010.

Designer of Belgian origin, Philippe Rasquinet founded in 1981 his own design agency in Paris, Design Strategy. Founder and co-president of the agency which has nineteen offices around the world, Philippe Rasquinet took over in 2001 from Marcello Minale, the founder of Minale Tattersfield & Partners, which merged with Design Strategy in 1989. Under the direction of Philippe Rasquinet, the agency is gaining international notoriety thanks to a list of prestigious clients such as Sephora, Eurostar, Voo, Proximus, Maroc Telecom, Luxair and many others.

A graduate of the École Nationale Supérieure des Beaux-Arts, Patrick Plé-Boishardy has been a key figure in the world of luxury cosmetics. He was artistic director for brands such as Estée Lauder, Lancôme, Christian Dior Parfums, etc.

Gérard Caron is a French advertising designer. Gérard Caron has developed theories on design based on graphology, heraldry, symbolism and sophrology. He was the co-founder in 1973 of Carré Noir, the very first French design-marketing agency. He also contributed to the development of French design marketing internationally. Gérard Caron is the author of numerous books on the profession of design, of a website dedicated to design and regularly hosts conferences in this same field.

Olivier Altmann has been part of the French advertising landscape for over twenty-five years. It was his work for Handy Bag at FBC that allowed him to win his first Lion at Cannes, when he was still very young. After a new stint at FCB then BDDP, at the age of 33 he decided to set up an agency which would become BDDP & Fils. The agency is gaining notoriety and forging a creative reputation to the point of being ranked best French agency three years in a row and 6th in the Gunn Report world rankings. In 2004, he joined Publicis Conseil, as co-president in charge of creation and then director of creation, world of the network. In 2014, he became co-founder of Altmann + Pacreau, his new agency which he thought of as an “agency of ideas.

Former creative director of Euro RSCG, he created in 2000, with his partner Frédéric Lalande, his own design agency, Seenk. From brand positioning to digital communication, including name creation and visual identity, the Seenk agency supports major brands on all branding issues. Under his leadership, Seenk worked for prestigious brands such as Roland Garros, Veuve Clicquot, BNP Paribas, Lacoste, Alstom, Elephant & Cie, etc.