What is visual communication?
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How to make a brand recognizable at first glance? Thanks to its visual communication! What does it mean for businesses? How is it applied? We answer your questions about this exciting profession.
Definition of visual communication
What we see every day transmits messages and emotions to us and imprints itself on our thoughts. In this environment that our eyes encounter, visual communication disseminates information and ideas through images and graphic representations. An essential element of a communication strategy, visual communication helps buildbrand identity, these are Branding and transmit its messages effectively. The visual is retained more easily in our memory and in the long term than a text in particular. The artistic director has the role of designing, supervise production and ensure the proper application of visual communication.
What is visual communication made of?
A visual communication takes shape with a graphical chart. This document brings together all the graphic elements and their possible applications to implement visual communication. It ensures consistency between all visual communication actions. Inside a graphic charter, we find the logo and its variations, the typographies, icons and illustrations. All these graphic elements can then be adapted to the different media used in the communication strategy.
What are the media of visual communication?
Visual communication is available in various media, from digital to print. It is used for advertising, posters, social networks, video, the website but we also find it on packaging, at points of sale with signage.
Why visual communication is important
Essential for a successful communication strategy, visual communication allows a brand tobe recognizable. Through its colors, a logo, or its graphic style, a brand can stand out from the competition. And position yourself with an identifiable universe.
Visual communication also appeal to our emotions and challenges us, which develops our interest. To retain attention in the middle of a flood of information, it represents a real asset. On social networks, for example, visuals can create more engagement. The image then has the capacity to facilitate the assimilation of messages and make them memorable.
To reflect an identity, values, and building a universe, visual communication is essential for a brand. This will allow it in the long term to develop its notoriety, establish its credibility and create a bond of trust with its customers.