When football comes to Roland-Garros

For a week, our students in 2 Master did not take the usual way to school. Instead of the classrooms of the Intuit Lab School in Paris, they took advantage of an extraordinary place to work: Roland-Garros. In a space of court Philippe-Chatrier, the largest clay tennis stadium in the world, our students brainstormed for a project concerning not the little yellow ball… but the most famous round ball. 

During their seminar on branding, our students first analyzed in groups, a football club, between its history, its culture and its visual codes. A veritable “sign empire”, these clubs exercise significant image power. On the strength of their research, our students then moved on to designing a fictitious club in the image of an international city. They were thus interested in the functioning of a team, what characterizes it, how it is followed by supporters, in order to define the type of team that would best suit their city. Between the creation of a concept, a visual identity and communication, this football project brought together various skills such as brand identity, storytelling, design, naming and media launch.

At the end of their week, our students presented their work to a professional jury. An oral exercise for each team which had to explain its choices. New shirts, stadium architecture, means of communication, logo, social commitments,… to create their teams, our students have shown originality. They were then able to listen to comments and receive advice from professionals for the rest of their projects.