When football comes to Roland-Garros

For one week, our Master's students didn't go to their usual school. Instead of the classrooms at Intuit Lab in Paris, they took advantage of an extraordinary location to work: Roland-Garros. In a space on the Philippe-Chatrier court, the largest clay tennis stadium in the world, our students put their minds to work on a project concerning not the little yellow ball… but the most famous of all round balls.

During their seminar on branding, our students first analyzed in groups, a football club, between its history, its culture and its visual codes. A veritable “sign empire”, these clubs exercise significant image power. On the strength of their research, our students then moved on to designing a fictitious club in the image of an international city. They were thus interested in the functioning of a team, what characterizes it, how it is followed by supporters, in order to define the type of team that would best suit their city. Between the creation of a concept, a visual identity and communication, this football project brought together various skills such as brand identity, storytelling, design, naming and media launch.

At the end of their week, our students presented their work to a professional jury . Each team had to explain their choices in an oral presentation. New jerseys, stadium architecture, communication methods, logo, social commitments… our students demonstrated originality in creating their teams. They then listened to feedback and received advice from the professionals for the next steps in their projects.