Brand Design Project: The achievements of three students
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In 5th year, our students present their BDP which renews the visual identity of a brand.
The Brand Design Project marks the fifth year for our students. After months alternating between classroom instruction and work placements, our 2021 graduating class presented the final results of their projects to an external jury in June. Among the work completed by our students during this unique year, we invite you to discover the projects of three students.
With the aim of breathing new life into the free online encyclopedia Wikipedia , Charlie Cheval renamed the site "Wekipedia" with a new tagline: "knowledge all around you," "technology all around you." A clean and recognizable visual identity, featuring a new color palette, was implemented across the website, the mobile app, and even merchandise.
Another well-known site has undergone a transformation with Aurélien Huvier's BDP project , which focused on eBay . While preserving the friendly and convivial atmosphere of the online auction site, his project modernized it in both its visual identity and its messaging. The slogan "The beautiful bazaar" reflects the idea of a flea market where hidden gems can be found among a vast selection of objects and items.
Pauline Lagadec's BDP guided Alaska toward a brand identity. The creation of a new identity for the largest state in the United States respects its heritage, territory, and institutions. The environment and people are united in this project, which raises awareness about protecting nature and animals and fosters a participatory movement with Alaskans.
Discover an excerpt from these three innovative projects below!
