Brand Design Project: The achievements of three students
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In 5th year, our students present their BDP which renews the visual identity of a brand.
Le Brand Design Project marks the 5th year of our students. After months punctuated between training and work-study work, our promotion of 2021 presented in June to the external final jury, the final result of their project. Among the works carried out by our students during this once again special year, we invite you to discover those of three students.
With the idea of bringing new life to the free online encyclopedia Wikipedia, Charlie Cheval has renamed the site "Wekipedia" with a new naming "knowledge all around you", "technology all around you". Through the site, the mobile application, or even the goodies, a sober visual identity recognizable by a new range of colors, has been declined.
Another famous site has undergone a transformation with the BDP by Aurelien Huvier who leaned on Ebay. By preserving the friendly and bon vivant side of the online auction site, his project modernized it both in the visual identity and the message conveyed. The slogan "The beautiful bazar" reflects the idea of a flea market where a few nuggets can be hidden among a wide choice of objects and articles.
Pauline Lagadec's BDP led theAlaska towards a brand language. The creation of a new identity of the greatest United States State respects its heritage, its territory and its institution. The environment and people are united in this project which raises awareness about the protection of nature and animals and creates a participatory movement with the inhabitants of Alaska.
Discover an excerpt from these three innovative projects below!
