There is not that on the croisette, that we speak ciné!
The 70 edition of the Cannes Film Festival opened yesterday. Many films are in competition until 28 next May. On this occasion, we asked the students of 2e and 3e Year which made a good movie poster. Decryption ...
Charles (3e year)
"An impressive poster is a 50-50 between a strong message and a beautiful image. Then, in the cinema, there are codes that emerge. Either we put forward the text or the visual. To illustrate, in romantic comedies, we will put forward a couple with a text in pink and probably a third
Person to hold the candle. In musicals, we will play on the typo and try to represent music through letters. In Science Fiction, the image or key figures will be more important. This is the case in the saga "Star Wars" or in "Prometheus". The color will then depend on the emotions that one wishes to put into the film.
Personally, I tend to like the old classics that do not go out of style, like "Bullitt" with Steve McQueen. Lately, it is the repetitive "Alien: Covenant" communication, all over Paris, that caught my attention. A dark visual with just a tip of green. Simple and efficient !
Hélène (2e year)
"A good poster is a question of color, typo and atypical elements to find in the characters or the composition of the landscapes. It is also important to depict the most present emotions and to offer an unexpected visual reading to the viewer. I think of "First Contact" of the Canadian, Denis Villeneuve. There are no explosions or headliners. But there are questions. We are challenged by the impressive side that emerges from the image. Otherwise, you need a strong typo like "Orange Mechanics", or the yellow and black simplicity of Stanley Kubrick's poster for "The Shining. "
Louise (3e year)
"For me, it is a typo a little stylish, hand-worked with a superb illustration instead of a simple photo. Tim Burton's film, "Mars Attacks! "Is perfectly representative of my purpose. Very colorful with a typo in volume coming to accentuate the absurd side of the film and the characters. The mixture becomes cool. "
Benoît (2e year)
"A strong concept. The posters that we remember are the ones we explain in one or two words. Take "Teeth of the Sea", we have a shark and a chick. It's super simple and efficient. After that, it also depends on the genre of the film. In Kubrick's classic, "2001: the Space Odyssey", the poster by its symmetry translates the grandiose, the mystical and the existential theory instilled by the director in his film. But it's complex. You have to see the film to better understand the poster. More popular movies will feature characters or universes like the Star Wars saga. Personally, I would have loved to create the first "Alien" poster with this egg plunged into the darkness. It translates the mystery. Plunged into the dark, one wonders on the head of this alien.
Simple but perfect. "
Susie (3e year)
"This is a perfect dosage between giving visual or content indications without revealing too much. A bit like in the pub. The True Detective series in monochrome, very simple with one or two super stylish strokes comes to mind. Another creative poster idea, where Johnny Depp's pixelated defragmented head illustrates the thriller "Transcendence." A little kitch but nice! "
Chloe (2e year)
"The poster should not say too much. It must leave room for imagination. Not like in American romantic comedies or by reading the title we already know the end. The color universe also plays an important role in determining the genre of the film. As in "Lion" of the Australian, Garth Davis. The subject is serious. The poster two simple images but with bright colors giving body and making emotions pass. "
Maxime (3e year)
"The simplicity of the" Eight Bastards "realized by Quentin Tarantino comes to mind. The poster represents the perfect synthesis of the film. Without even having seen it, one is able to decipher the universe in which one is going to dive. A good poster sells the film and makes you want to go to the cinema. "