A complete program to become an Artistic Director in visual communication
Technology and graphic design are transforming our world. In an interconnected environment, visual communication is a key tool to convey messages in a creative and universal way.
This program trains students to give meaning to images and words to inform, convince or entertain. They prepare for varied careers: art direction, digital design, brand strategy, typography, advertising, illustration, communication and graphic design.
Observation - drawing - visual narration - photography - illustration - color & textures - volume - first uses of the web - English (optional)
Graphic design - typography - layout - computer graphics - editorial design - photography - design culture - introduction to digital and creative practices - English (optional)
Graphic design - branding - artistic direction - advertising creation - data visualization - marketing - e-reputation - research notebook - English (optional)
Art direction - global design - brand strategy - brand content - copywriting - photography - project management - public speaking.
Brand strategy - creative direction - digital design - creative project management - monitoring and consulting - artificial intelligence - semiology - marketing - sociology - public speaking.
Our students leave the program prepared for a variety of design professions such as graphic design, digital design, branding, typography, advertising, illustration, communication, graphic design and a host of other specializations. creative.
During the course, the student must choose his major, as well as two minors from the following paths: Graphic Design, Digital Design UX/UI and Media & Motion Design
All these programs being complementary, the concepts approached in these other disciplines make it possible to reinforce the acquisition of the chosen program.
