Which graphic design BTS should I do?

What is a BTS in graphic design?

The BTS in Graphic Design is a two-year post-baccalaureate vocational training program that awards a diploma equivalent to two years of university study. It provides essential skills for working in visual creation, meeting the growing needs of the communication and design sectors . This program attracts students passionate about graphic design who want to train to create impactful and creative visuals.

With a BTS in graphic design, graduates are able to work in various sectors: advertising, publishing, audiovisual, and web. This qualification is therefore a gateway to careers in graphic design, which offer numerous and varied opportunities . It also allows those who wish to further their studies to deepen their skills in this field.

Why do a BTS graphic design?

Choosing a BTS in graphic design means opting for a program that combines theory and practice to acquire the necessary skills in the visual creation sector. This program is particularly sought after by employers because it prepares students for the realities of the workplace and for rapid professional integration.

Graduates can thus access the professions of graphic designer, computer graphics designer, layout artist, and many others. In addition, for those who prefer to continue their studies, the BTS graphic design offers a solid foundation and allows them to specialize further, by turning to professional licenses or recognized art schools.

BTS graphic design options

The BTS in graphic design is generally offered with two main options, allowing students to specialize in specific sectors:

• Communication and printed media option : it focuses on design for paper media, such as magazines, posters, flyers, and brochures.
• Communication and digital media option : this specialty is oriented towards digital and interactive creation, such as websites, mobile applications, or graphic animation.

These two options offer specific skills to meet the diverse needs of businesses. The choice of specialization depends on the student's interests and the career opportunities they wish to explore.

BTS graphic design program

The BTS graphic design program combines general and technical teachings to offer students a global vision of the profession. Here are the main subjects taught in this training:

• General culture and expression : to develop analytical and writing skills.
• English : essential in the world of graphic design, especially for those considering an international career.
• Graphic design workshop : students work on concrete projects, developing skills in designing and producing visuals for various media.
• Plastic expression : introduces the techniques of drawing, illustration, and composition, fundamental elements in design.
• Production technology : to understand the technical aspects and constraints of printed or digital production.

In addition to classes, students complete internships in companies, which allow them to apply their knowledge and gain valuable professional experience.

Skills acquired in BTS graphic design

Upon completion of this training, students master essential software tools , such as Adobe software (Photoshop, Illustrator, InDesign). They are able to design visual projects while taking into account technical, aesthetic, and commercial constraints.

Skills acquired include:

• The design of graphic charters and the application of aesthetic principles to create coherent visual projects.
• Management of communications projects, integrating the design, planning, and coordination stages.
• A good understanding of the graphic production process, both for printed media and digital projects.
• An ability to collaborate effectively with other graphic design, marketing or communications professionals.

BTS graphic design in work-study: a wise choice

Many institutions offer the BTS (Advanced Vocational Diploma) in Graphic Design as a work-study program , allowing students to divide their time between classes and work in a company. This system is particularly advantageous because it allows students to gain experience while pursuing their academic training. Furthermore, work-study programs are often a springboard to a career in graphic design, as they facilitate professional integration through the practical experience acquired. To learn more, explore the opportunities offered by graphic design work-study programs , a format that allows you to accelerate your career path.

Choosing the right school for a BTS graphic design

Choosing a school is a crucial step. It is recommended to select an institution renowned for the quality of its teaching and facilities. For example, the Paris School of Design offers a program that combines theory and practice, supervised by professionals in graphic design and visual communication. A good institution allows students to benefit from tailored support and a network of contacts in the industry, which facilitates their integration into the professional world.

How to integrate a BTS graphic design?

To enroll in a BTS (Advanced Vocational Diploma) in Graphic Design , candidates must apply through the Parcoursup platform. The application file includes documents such as academic transcripts, a CV, and a cover letter. This BTS is open to holders of general, technological (for example, STI2D), and vocational baccalaureate degrees (particularly in applied arts and visual communication).

The qualities required to succeed in this BTS include good analytical skills, a sense of creativity, and strong motivation. Candidates must demonstrate a real interest in graphic design and be willing to invest in rigorous training.

Career prospects after a BTS in graphic design

The BTS in Graphic Design is designed to facilitate direct entry into the workforce . Graduates can access a variety of graphic design professions, offering diverse opportunities in visual and digital communication. Among the professions accessible after a BTS in Graphic Design are:

• Graphic designer : designs visual media for agencies or freelance.
• Model maker : creates layouts for publications, such as magazines or catalogs.
• Graphic designer : works on multimedia and digital projects for various media.
• Web designer : focuses on website and user interface design.
• Assistant artistic director : helps art directors oversee the visual creation of projects.

To further explore graphic design careers , discover the various possible career paths and the skills required to succeed in this field.

Further studies after a BTS in graphic design

Although the BTS in graphic design allows for quick entry into the job market, some graduates choose to continue their studies to further develop their skills or specialize. The main options for further study include:

• Bachelor's degree in graphic design, to acquire a bac +3 level and specialize.
• Bachelor in Graphic Design, to develop advanced expertise in visual communication.
• A graphic design training at Intuit Lab to hone your visual communication skills. Intuit Lab offers a program dedicated to advanced design techniques, combining creativity and visual strategy.

The role of AI in graphics

With the rise of new technologies, AI is transforming the world of graphic design. Artificial intelligence enables the creation of personalized visuals and streamlines certain creative processes, while offering innovative design solutions. AI has become an essential tool for graphic designers, who can use it to automate repetitive tasks and explore new forms of creativity. Discover how graphic design AI is revolutionizing the industry and opening up unprecedented opportunities for creators.