Electronic Arts × Intuit Lab
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For several weeks, our students worked on a real-world brief alongside Electronic Arts and PAIR . The project ran concurrently across three continents and six campuses . In total, over 250 concepts were submitted; eight projects were shortlisted for the final selection. One team presented their work at EA's headquarters in San Francisco.
Working together, internationally
Intuit Lab is an international school, and this project demonstrated this in concrete terms. The teams learned to align despite the distance, and to name, version, and prioritize the reflexes expected in the creative industry.
What students take away
Establishing an artistic direction, structuring an interface, creating rhythm in motion, and, above all, clearly explaining an idea in just a few minutes. The project strengthened the student's ability to produce quickly and accurately, to listen to feedback, and to make decisions. These skills will be useful for internships, work-study programs, and their first job.
