Intuit Lab's Master's degree in Art Direction is a work-study program, allowing students to gain significant experience throughout their studies. It leads to opportunities for agency positions, both within organizations and as freelancers.
ART DIRECTOR IN BRAND STRATEGY AND DESIGN
training duration
Approximately 1,015 hours over 27 months
rythme
Alternating schedule: 1 week at school / 3 weeks at the company
volume hourly
35 hours/week - 7 hours/day
By becoming "specialized generalists," students are trained to become art directors capable of developing a good idea, crafting a concept, and giving it an aesthetic appeal, drawing on various disciplines. Thanks to a work-study program tailored to both academics and the professional world, students apply their knowledge in their chosen field. This experience provides them with a fresh perspective, sparks new reflections on their appreciation of a profession, and helps them solidify their career choice.
Design/Art Direction • Creative Strategy • 2D/3D Animation • Typography • Storytelling • Applied Semiotics • Packaging & Retail • AI • Social Design • Personal Branding • Entrepreneurship
It is possible for a learner, upon request, to change campuses, from Intuit Lab Paris to Intuit Lab Marseille or vice versa.
No pathway is planned to another school or CFA offering similar training during the course.
In their final year, students go beyond art direction to take on the role of the client: how to redesign a brand's strategy? How to embody this strategy visually?
Students progress toward greater responsibilities and greater exposure. They are trained in management. They deepen their personal branding with a view to integrating into the professional world.
Upon completion of the Master 2, the student is awarded a level 7 qualification registered with the RNCP of France Compétences.
Concept/Art Direction • Creative Strategy • Graphic Design • Digital UX/UI Design • Motion Design • 2D/3D Animation • Typography • Storytelling • Applied Semiotics • Packaging & Retail • AI • Social Design • Entrepreneurship • Personal Branding
It is possible for a learner, upon request, to change campuses, from Intuit Lab Paris to Intuit Lab Marseille or vice versa.
No pathway is planned to another school or CFA offering similar training during the course.
With a view to finding work-study opportunities for the master's cycle, the Intuit Lab School highlights the profiles of its students each year through the DesigNxt event and its dedicated platform.
A true showcase of talent, this platform, widely consulted by agencies, serves as a recruitment directory for many professionals in the sector.
Certification is obtained by accumulating all the skills blocks of the qualification.
In the event of partial validation of the skills blocks of the qualification, the candidate will be issued a skills certificate corresponding to the validated blocks. These blocks can be accumulated.
Each skills block is assessed independently through several methods and criteria for evaluating the level of mastery:
• Case study Case studies are simulated professional situations in the form of client specifications and offered to the candidate in order to assess their ability to exercise one or more skills in a given context and time frame.
• Final year project The final year project is a long-term exercise that allows the candidate to explore a brand design strategy topic in depth using a cross-disciplinary approach and respecting the different chronological stages of the project. Each phase is assessed according to the case study methodology.
• Reflective analysis report The candidate produces a reflective analysis report on a managerial situation experienced in a project setting.
• Press review The candidate produces a structured and reasoned compilation of written, audio or video articles on one or more given subjects.
• Personal Branding The candidate presents their personal brand. Deliverables include a manifesto, a professional positioning, self-communication materials, and the positioning of a professional network.
• Mock job interview The candidate engages with a jury, submitting information based on personal branding elements with the aim of convincing them of the validity of their professional positioning and employability.
Would you like more information about our design courses or advice on your further studies? We can discuss it.
