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Home / Programs / Bachelor's Degree

Bachelor's Degree Program · Design Track

Bachelor of Design
& Art Direction

The Bachelor's program allows students to acquire the operational skills necessary for creative professions. The conceptual, artistic, and technical tools they develop are combined with increasingly defined career paths throughout the program.

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ADMISSION REQUIREMENTS →
Students in a workshop are working on illustrations and posters.
B1 · DiscoveryB2 · ImmersionB3 · Consolidation

TRAINING DURATION

760 h

Approximately 760 hours per year

RHYTHM

4,5 days

4,5 days of classes, 25-30 hours/week

HOURLY VOLUME

7 h

7 hours/day max

Discovery,
Immersion, Consolidation.

BACHELOR 1BACHELOR 2BACHELOR 3
Calligraphic typographic research around the letter R
01
Bachelor 1

Discovery

The first year at Intuit Lab is a bachelor's degree designed to help students build a solid foundation in visual arts: how to observe, frame, compose, and tell a story. It also encourages self-discovery, exploring inspirations and aspirations to connect their passions with their professional goals. Students will develop their general and artistic knowledge and cultivate their creativity, a defining characteristic of their identity. Through a curriculum developed by industry professionals, our students will, from the very first year, combine this core curriculum with specialized courses linked to three career paths: Graphic Design, Digital UX/UI Design, and Media & Motion Design.

MATERIALS

Creative designCreative ThinkingVisual communicationLive modelAnalytical drawingColors & texturesSemiologyThe history of artEnglish
Bachelor 2

Immersion

In the second year of the Bachelor's program, students delve deeper into creative methodologies and learn to integrate them with client commissions. They develop their mastery of technical and digital tools until they achieve complete autonomy. They are introduced to the fundamentals of Creative Artificial Intelligence and create a portfolio, a valuable tool for projecting their future career path. The year concludes with a mandatory internship, their first practical experience in the professional world.

MATERIALS

DA DesignComposition & TypographyGraphic designdigital designsmotion designSpace Design and Interior ArchitectureArtworkGraphic DesignVisual identityDigital experiencesTechnology & Materials 3D ModelingModel workshopDigital usesDrawing & perspectiveeco conceptionPurpose & UsesPhoto & videoCultures & SemiologyThe history of artEnglish
A student is drawing on a graphics tablet
02
Students present their project to a jury
03
Bachelor 3

Consolidation

In their third year, students produce work that meets professional standards, both in terms of conceptual creativity and the quality and relevance of their deliverables. Their projects enrich their portfolios, and they receive guidance in developing their personal brand to prepare them for entering the workforce and pursuing a Master's degree through a work-study program. The year culminates in an individual, free-form creative project, allowing them to express their unique identity as designers.

MATERIALS

Artistic directionBrand identity & social designCultures & HumanitiesTechnology & SocietyAI & CreationEditorial designModel workshopEco productionProfessionalization workshopEnglishFablab

MAJORS

Digital design UX/UISpace designGraphic designmotion design
PURSUITMaster's degree in art direction
2 years of work-study, equivalent to a Master's degree (Bac+5) →
France Compétences, RNCP 6 qualification recognized by the State
France Compétences, certification registered with the RNCP

RNCP certified qualification level 6 · Bac+3

A Bac+3 level 6 qualification
recognized by the State

Training course preparing for the professional certification "Eco-responsible communication designer", level 6, registered with the RNCP under number 39221.

SEE THE RNCP RECORD →

Design Next

Portfolio Gallery

With a view to finding work-study placements for the Master's cycle, the Intuit Lab School highlights the profiles of its students each year through the DesignNxt event and its dedicated platform.

A true showcase of talent, this platform, widely consulted by agencies, serves as a recruitment directory for many professionals in the sector.

VIEW THE PORTFOLIOS
Ideat editorial posters, student work
King Kong Theory poster, student work
What is Square magazine, student work
Colorful graphic packaging, student work
Packaging Corner Café, student work

Major

Discover our trainings

Animated urban screen, motion design project

MEDIA & MOTION DESIGN

Animated image, video and narration.

Printed typographic research

GRAPHIC DESIGN

Identity, typography and publishing.

Mobile interfaces of an application

DIGITAL DESIGN UX/UI

Interfaces, uses and digital experiences.

Students are chatting around a computer in the library

Tips & information

Would you like more information about our design courses or advice on your further studies? We can discuss it.

ADMISSIONS APPOINTMENT
2, surrounded by laurels and three stars

Eduniversal Ranking 2026

Ranked #2 Best Bachelor's Degree in Design, Graphic Design, and Art Direction

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