The Bachelor 3 Passerelle is a year of refresher training in visual communication for students who already hold a Bachelor 3.
It was specially designed for students who have followed a course with a creative dimension, but who cannot directly integrate the Master 1 of Intuit Lab.
This training is offered on a work-study basis and is therefore completely free for the student.
At the end of this bridging year, the student has strengthened their expertise in creative tools and the graphic design process. They obtain the RNCP Level 6 title of Eco-responsible Graphic Communication Designer and can directly access the Master 1 in Artistic Direction in Brand Strategy and Design.
training duration
Approximately 420 hours per year
rythme
Alternating schedule: 1 week at school / 3 weeks at the company
volume hourly
35 hours/week - 7 hours/day
ADOBE TOOLBOX WEEK
POSTER CREATION WEEK
Introduction to Photoshop, Illustrator, and InDesign • Creative methodology • Text and image relationship • Practical exercises • Project methodology • Economic environment of graphic design • Legal status/invoicing/quotes • Needs analysis and brief writing...
2 WEEKS VIDEO MOTION
1 WEEK VISUAL IDENTITY
1 WEEK POS & PACKAGING
1 WEEK EDITORIAL
1 WEEK UX/UI DESIGN
Introduction to After Effects & Figma software • Pre-production (script concept art storyboard) • Production (creation of animated elements) • Post-production (editing / compositing / sound design) • Analysis of brand DNA and graphic guidelines • Design of a graphic universe (logo / typography / colors...) • Product/customer & target audience relationship • Packaging & Retail • Typographic design • Text & image relationship • Desktop & Mobile design • Interface design
CONCEPT WEEK
ARTISTIC DIRECTION WEEK
PRODUCTION & COMMUNICATION WEEK
Brief analysis • Benchmarking • Mood board • Deliverable definition • Creative directions • Graphic storytelling • Brand guidelines • Production of print & digital visuals • Presentation package • Oral pitch preparation
ECO-RESPONSIBLE COMMUNICATION DESIGNER
Case Studies
Specifications
Creative workshops
Project management
Professional project
Professional situation
The eco-responsible graphic designer produces or oversees the production of all visual elements of a communication project: printed materials, digital media, visual identity, social media promotion, signage, packaging, etc. Their eco-responsibility skills make them an actor aware of the issues and impacts of each project and capable of improving its effects.
The graphic designer is potentially involved in all stages of a project: from the client brief and defining their needs to the artistic design and then the final graphic production. They are capable of working independently as well as integrating into or leading a team. A professional in a constantly evolving field, they maintain their skills through ongoing technical, artistic, and societal monitoring and know how to communicate and promote their expertise.
In a society obsessed with images, his work is ubiquitous. His skills are indispensable for all organizations, private or public, that need to communicate and reach a target audience.
Would you like more information about our design courses or advice on your further studies? We can discuss it.
