Artistic director
From the idea to its realization, the Artistic Director or the Artistic Director is a creative guarantor of the visual identity of a brand, a product, or even an event. Through his role, he immerses himself in the company's project, its spirit and its objectives in order to be able to propose and manage its brand platform and visual identity.
The DA provides creative responses to projects of different kinds (institutional, promotional, digital) in companies, design agencies, advertising. Whether through the logo, the website, social networks, a communication campaign, packaging or advertising, he applies a coherent and relevant visual universe on all media.
The DA proposes visual and strategic ideas for a project and must convince the company. He also has a manager's cap with a team of graphic designers, photographers, ux designer...
Where to work? In a communication agency, with the advertiser or as a freelancer.
What qualities? Creativity, sense of aesthetics, listening, curiosity and rigor.